Traya Health, including both Traya and Traya Hair handles, exhibits notable distinctions in ad performance and spending patterns. Over the past four weeks, Traya shows a significant decline in ad effectiveness, with views per dollar decreasing from over 28 to around 18. In contrast, Traya Hair maintains low effectiveness, with a flat trend around 14-16 views per dollar, despite high and increasing spending, which reaches over $700K by the most recent week.
SkinKraft maintains stable ad effectiveness around 18-20 views per dollar with a consistent but lower spend compared to Traya Hair. The average spend per creative for SkinKraft is around $20K.
Vedix has a relatively low spend with a slight decline in effectiveness from around 22 to 18 views per dollar over the past four weeks. Despite this, Vedix has a more diverse international presence, including campaigns in Saudi Arabia, UAE, and the USA.
Traya's average spend per creative is the highest at over $30K, indicating a focus on quality, whereas Traya Hair's high spending does not translate into high effectiveness.
Both Traya and Traya Hair exclusively target the Indian market with 965 and 1088 campaigns, respectively. In contrast, SkinKraft has a minor presence in the UAE, and Vedix has a more diverse international presence.