The radar chart reveals key differences between Traya Health and its competitors in various marketing aspects. Traya excels in emotional impact and has a strong concept, indicating its ads resonate well emotionally with the audience.
| Parameter | Traya Health | SkinKraft | Vedix |
|---|---|---|---|
| Audience | Men and women, 25-45 years old, health-conscious, experiencing hair issues | Women, 18-40 years old, fashion-conscious, interested in personalized skincare | Women, 25-45 years old, interested in natural and Ayurvedic haircare solutions |
| Content | Celebrity endorsement | Customization and personalization | Ayurvedic solutions with customer stories |
| Theme vs. Others | Emotional appeal with celebrity | Focus on personalization and customization | Ayurvedic approach with testimonials |
| Ad | PAS (Problem-Agitate-Solve) | AIDA (Attention-Interest-Desire-Action) | PAS (Problem-Agitate-Solve) |
| Framework | Promotion | Personalized care | Customer testimonials |
| Hook Style | Celebrity endorsement | Personalization hook | Real-life success stories |
| Length of Ad | 1 minute | 1 minute | 1 minute |